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Specialisations | Freedom Skills Preview

The curriculum

Six specialisations. Take a closer look at each one.

Each one is a complete career, taught from the ground up. Tap any pillar to see what's inside the twelve-week curriculum.

01

Sales

Close high-ticket programs over the phone.

Enrolling now
What this skill is

Closing high-ticket programs over the phone. You take a warm lead, build trust within minutes, handle their objections, and close the sale.

Who hires for this

Coaching programs, education businesses, agencies selling retainers, fitness programs, B2B service businesses. Any business selling $3k+ offers that need a human to close them.

By the end you'll be able to

Take a warm lead, run a 30โ€“45 minute closing call, handle every common objection without scripts, and close at industry-standard rates for high-ticket offers.

What you'll learn

  • The psychology of high-ticket buying decisions. Why people say yes, why people say no, and what's actually going on under the objection
  • A complete closing framework from opening the call to taking payment. Discovery, pitch, objection handling, close
  • Objection handling for every common objection ("I need to think about it," "I can't afford it," "I need to ask my partner," "Send me more info") with frameworks that work without being pushy
  • Pipeline management. How to organise your day, your leads, and your follow-ups so nothing falls through the cracks
  • Follow-up sequences. What to send, when, and how to revive leads who've gone cold
  • Tone, pacing, and energy on the phone. How to sound certain without sounding scripted
  • Reading the room. When to push, when to slow down, when to walk away from a bad fit
  • Live roleplay with the founders, weekly call audits, real-call breakdowns

Ready to specialise in this?

02

Paid Media

Run profitable ad campaigns across Meta and Google.

Enrolling now
What this skill is

Running paid ad campaigns that profitably bring customers into a DTC brand. Mostly across Meta and Google.

Who hires for this

Direct-to-consumer e-commerce brands doing $1Mโ€“$50M+ in revenue. In-house at the brand, or at performance agencies running multiple brand accounts.

By the end you'll be able to

Audit an ad account, build campaign architecture from scratch, manage daily spend, run a creative testing cycle, and report performance to a brand owner or stakeholder.

What you'll learn

  • Account structure and campaign architecture across Meta Ads Manager and Google Ads. How to set things up so you can actually read the data
  • Auditing existing ad accounts. What to look for, what's broken, what to fix first
  • Using the Meta Ad Library and competitor research to inform strategy and creative briefs
  • Audience strategy in a post-iOS-14 world. Broad targeting, advantage audiences, exclusions, retargeting structures
  • Budget management and pacing. How to scale spend without breaking accounts, how to handle slow days
  • Creative testing methodology. How many creatives, how often to refresh, when to kill, when to scale
  • Performance analysis and reporting. What the metrics actually mean, what to ignore, what to act on
  • Working with creative teams. Briefing video and static, requesting iterations, knowing what to ask for

Ready to specialise in this?

03

Creative Strategy

Decide what creative a brand makes, and brief the people who make it.

Enrolling now
What this skill is

Deciding what ads, content, and creative a brand should make. And briefing the people who make it. The strategic layer between the brand and the production work.

Who hires for this

DTC brands with in-house creative teams, performance agencies, growth teams at scaling e-comm businesses. The role is usually called Creative Strategist or Creative Producer.

By the end you'll be able to

Conduct customer research, develop creative angles, write briefs that creators can execute against, manage the creative production cycle, and use performance data to inform what to make next.

What you'll learn

  • The different types of creative. UGC, static, founder content, problem-solution, lifestyle, comparison, testimonial. And when each works
  • Customer research methodology. Reviews mining, customer interviews, voice-of-customer data extraction
  • Brief writing. How to write a brief that gets the creative outcome you want, not the one you hoped for
  • Hook and angle development. How to generate 20 angles for a single product and know which ones to test
  • Briefing creators, videographers, and static designers. What to give them, what to leave open, how to manage feedback
  • Working with the Meta Ad Library to study what's working in adjacent categories and adapt for your brand
  • Iterating on winning creative. What makes an ad scale, how to extract the winning element, how to brief variations
  • The feedback loop between paid media data and creative direction. Using performance to inform the next brief

Ready to specialise in this?

04

Customer Service

Build customer loyalty through professional-grade service.

Enrolling now
What this skill is

Talking to customers on behalf of a brand. Through email, chat, phone, and social DMs. In a way that builds loyalty rather than just resolving tickets.

Who hires for this

DTC brands of every size. Junior support roles, senior CX roles, and Head of CX positions all hire for these skills. Often remote.

By the end you'll be able to

Handle the full range of customer interactions for a DTC brand. Written, phone, social. In a way that protects margin, builds loyalty, and gives the brand actionable insight.

What you'll learn

  • The standards of professional customer service. Tone, empathy, speed, accuracy. And how to maintain them at volume
  • How to talk to customers in writing. Email and chat. Without sounding robotic or templated
  • Phone support. How to take an angry customer call and end it with the customer thanking you
  • Handling difficult situations. Dispute resolution, refund requests, chargebacks, public complaints, social media escalations
  • Retention through service. How a great service interaction turns a one-time buyer into a long-term customer
  • Knowing when to escalate and when to handle it yourself. Judgement calls and decision frameworks
  • Tracking the right KPIs. First response time, customer satisfaction, resolution rate. And what they actually mean
  • Working with the rest of the business. Feeding insights back to marketing, product, and ops so the same issues don't keep happening

Ready to specialise in this?

05

Email Marketing

Run the channel that drives 20โ€“40% of DTC revenue.

Enrolling now
What this skill is

Building and running the email and SMS programs that drive 20โ€“40% of revenue for most DTC brands. Lifecycle flows, campaign calendars, copywriting, the lot.

Who hires for this

Every DTC brand with email as a channel. Which is essentially every DTC brand. The role is usually called Email/Retention Marketing Manager or Lifecycle Marketing Specialist.

By the end you'll be able to

Audit a brand's email program, build out the core lifecycle flows in Klaviyo, plan a campaign calendar, write copy that drives clicks, and report on revenue contribution.

What you'll learn

  • The Klaviyo platform end-to-end. Flows, campaigns, segments, signup forms, deliverability monitoring
  • Designing lifecycle flows. Welcome, abandonment, browse, post-purchase, win-back, replenishment. And which ones each brand actually needs
  • Segmentation strategy. How to slice a customer list so different people get different messages
  • Email copywriting. Subject lines, preview text, body copy, CTA hierarchy. Written for skim-readers and people on their phones
  • Campaign planning. Building a 4โ€“8 week calendar that ties to product launches, promotions, and brand storytelling
  • SMS strategy and how it interplays with email. Postscript or similar, message economics, opt-in flows
  • Deliverability. Why emails land in spam, how to fix it, and how to keep a sender reputation healthy
  • Measuring LTV impact. What to look at beyond open rates and clicks, how to tie email to revenue

Ready to specialise in this?

06

Revenue Optimisation (CRO)

Turn more visitors into buyers through testing, copy, and design.

Enrolling now
What this skill is

Making more of a website's visitors turn into buyers. Auditing funnels, running tests, rewriting copy, and improving the entire path from ad click to checkout.

Who hires for this

DTC brands, agencies, and growth teams. Roles are usually called CRO Specialist, Conversion Strategist, or Growth Marketer.

By the end you'll be able to

Audit a DTC website, identify the highest-leverage tests to run, write the test variants, run them properly, and present results to a brand owner with a clear next-step recommendation.

What you'll learn

  • How to audit a DTC website end-to-end. Homepage, PDP, cart, checkout. And identify the biggest leak points
  • The principles of conversion-led design. What makes a page convert, what makes it bounce, what mobile users need
  • A/B testing methodology. What to test, how to size tests properly, how to read results without fooling yourself
  • Conversion copywriting. Headlines, subheads, product page copy, button labels. Written to reduce friction and increase confidence
  • User behaviour analysis using tools like Hotjar, Clarity, and Google Analytics. Heatmaps, session recordings, funnel analysis
  • Mobile-first thinking. Most DTC traffic is mobile, and CRO done desktop-first leaves money on the table
  • Checkout optimisation. Payment options, trust signals, form fields, single-page vs multi-step
  • The relationship between paid media, creative, and on-site experience. Why ad-to-page scent-match matters as much as the page itself

Ready to specialise in this?

Still deciding?

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